As part of this agreement, Trip Advisor, the world's largest travel site, will promote Georgia as an emerging tourist destination among users from 24 countries, including France, Spain, the United Kingdom, Italy, Germany, Belgium, Ukraine, Turkey and the United States.
From April 23 to September 22, 2018, an advertising banner will be placed on the homepage of the site and should be seen by approximately three million Internet users. Trip Advisor will offer advice and a wide variety of travel options, comparative booking tools to find the best hotels in Georgia and other features to plan your trip.
In addition, the memorandum includes a set of premium partnerships that will last until 23 April 2019.
Trip Advisor is the world's largest travel community, reaching 440 million unique monthly visitors, with more than 500 million reviews and opinions covering more than seven million homes, restaurants and points of interest.